Wisconsin antique bottle and advertising club
Heaven City Mukwonago, WI

Heaven City Mukwonago, WI

By Linda Hoffman

Country Springs Hotel on February 12th, 2017. Ralph was selling a Girl in the Moon charger in fair condition at the show. (Fig. 1) The pre-Pro stone lithograph charger was displayed on an easel. Ralph’s charger
was in fair condition. The night sky was badly faded from midnight blue to a daytime hue. The stars were transformed to smudges. These large chargers remind me of the snow coasters for sledding from childhood . . . Ralph’s asking price “as is” was $2200 Firm.
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It’s Time to Pay Tribute to Thomas Wallace Holmes

It’s Time to Pay Tribute to Thomas Wallace Holmes

By Linda Hoffman

I first saw the illustrations at the Serb Hall beer show in Milwaukee, Wisconsin in 2014. The seller (Bill Hefnider from Minnesota) acquired the pair of pre-1928 Miller High Life’s Dry-Cereal Beverage advertisements from the Jon Brandt collection auctioned in Kewaskum, Wisconsin. Each lithograph contains an outdoor scene, a brown glass bottle with a label showing Thomas Holmes ‘Standing Girl’ in the Moon and Fred Miller Brewery identified below her. These illustrations were created by my great uncle Thomas Holmes. The models used in Tom’s illustrations were my maternal grandmother’s family. The asking price for the rare Prohibition lithograph pair was hefty, but Bill allowed me to take a picture and we exchanged phone numbers. I showed the pictures I took to my mother, Joanne Voss; she immediately stated “Uncle Tom did those.”
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Proof of Earl

Proof of Earl

By Linda Hoffman

Thomas Wallace Holmes used his nephew, Earl Shopen, the son of Olga Strauss as the model for several 1940’s-1950’s Miller High Life Beer advertisements. Tom’s colorful artworks captured the American spirit for Miller beer designs of two men fishing in a boat, the same two men relaxing on a porch and again at a gentlemen’s barbeque party. (There is no doubt more works) Thomas Holmes, a Chicago artist and illustrator from the turn of the 20th century worked in lithography and photography in the boom of advertising spanning a successful sixty year career. Tom’s wife was Carrie Strauss. He chose Carrie’s family members to model for his illustrations as illustrators were known to do. There were 10 Strauss sisters and their children to choose from. In Thomas Holmes’ spare time and on trips, he painted landscapes including streams and barns in Wisconsin.
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Miller Girl in the Moon - Proof of Ruth

Miller Girl in the Moon - Proof of Ruth

by Linda Hoffman

A rumor exists among the Milwaukee brewery workers to this day:
the outlandishly clad lady sitting on a crescent moon was the inspired work of an unknown artist and the model, and not a relative of the brewer's family as commonly told. Many stories of her origin and mistaken identity prevail in local brewing history books but one relationship did hold true. The ancestors of the beer baron and of the artist’s models hailed from the same region of Germany.
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Proof of Tom

Proof of Tom

by Linda Hoffman

In my first article, “Proof of Ruth” ABA Journal #182 March/ April from one year ago, I wrote about my family’s history with the iconic Miller High Life ‘standing girl’ and 1933 Miller Christmas Special Beer label which depict my mother Joanne sitting on her father’s lap in a cozy holiday scene with the Girl in the Moon placed in the night sky. My great uncle, Thomas Wallace Holmes designed these images and used his wife Carrie’s family as models. In this article I am going to share the wonderful events that have happened since. Click on the photo to read the full article.
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Coshocton, Ohio August 2014

Coshocton, Ohio August 2014

by Linda Hoffman - Published in November/December 2015 Issue #198 American Breweriana Journal

My sister Sue and I went on a journey from Milwaukee Wisconsin to view Advertising Art of Coshocton County exhibit at the Johnson -Humrickhouse Museum. We took Highway 16 for the last 15 miles of our trip to Coshocton, Ohio and exited the freeway at 541. We stopped for lunch at Bob Evans, an Ohio chain. Sue had pot roast with biscuits and I ate chicken salad. We then proceeded to the show located at 300 N. Whitewoman St. in the Roscoe Village of Coshocton, Ohio. (Note-my childhood home address in Oconomowoc Wisconsin was 540 West Wisconsin Avenue, AKA Highway 16). Click on the photo to read the full article.
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